Pinterest – Guide to Marketing Your Business

Pinterest is a social networking site where you may gather and share photographs of anything that piques your interest.

Browse the collections of other Pinterest users to visually discover new interests.

Here’s how to get started with this one-of-a-kind social sharing tool.

What is Pinterest?

Pinterest is an image sharing and social media service that allows users to save and find information (particularly “ideas”) on the internet through the use of photographs, and on a lesser scale, animated GIFs and videos in the form of pinboards.  Ben Silbermann, Paul Sciarra, and Evan Sharp established the site, which had over 430 million global monthly active users as of February 2022.  Pinterest, Inc., situated in San Francisco, runs it.

Is Pinterest an App or Not?

It has an app that allows you to use Pinterest on your mobile device, but it is also available on your laptop.

Use the Pinterest desktop browsers Chrome, Firefox, and Microsoft Edge, or download the Pinterest mobile app for iOS or Android.

What Exactly Is Pinterest Used For?

Consider Pinterest to be a virtual pinboard or bulletin board with organizational and bookmarking features.

If you’re interested in a particular topic, such as cooking or decorating, look for photographs you like on Pinterest or the web and save them to your Pinterest bulletin board.

Make several bulletin boards to organize your interests.

Make a wedding board, a cooking board, and a decorating board, for example.

To make a recipe Pinterest board, for example, search Pinterest for images of tasty foods you want to attempt, then click the image to get the recipe and directions.

Save or pin that recipe to your recipe board so you can find it later.

Pinterest is a social network as well.

Similar to Facebook or Instagram, users communicate by following each other and like and commenting on photographs.

Save other people’s photographs to your boards and send private messages to others who share your interests.

Clicking on a Pinterest image will take you to the image’s original site, where you may learn more about the image or subject.

How to Make Use of Pinterest

To get started with Pinterest, first establish a free Pinterest account and then begin browsing.

1. Visit Pinterest.com. You’ll see a slideshow that shows you what kinds of topics Pinterest can inspire.

To learn more about Pinterest, go to the upper-right corner of the website and click on About, Business, or Blog.

2. In the upper-right corner of the web page, click Sign up.
3. Enter your email address, create a password, and your age, then click Continue.

Sign up with your Facebook or Google account instead.

4. A Welcome to Pinterest message will appear. To proceed, click Next.
5. Determine your gender identity.
6. Choose a language, then a country or region.
7. Choose some topics of interest (you can add more later), then click Done.
8. Pinterest creates a first home feed depending on your interests. The images you see are known as Pins.
9. Click on a Pin to learn more about it. You can see who uploaded the photograph as well as any comments.
10. Click the Save button to save the image to a board. To add a comment, click the arrow next to the number of comments.
11. Click the Follow button to follow the uploader and see their Pins.
12. When you click Save, you’ll be asked to create a new board.
13. Give the board a name and click Create. When you pick and save an image on Pinterest, you will be given the option of saving it to your current board or establishing a new board.
14. You can return to your home feed at any time by selecting Home. The Pins displayed are constantly updated based on the Pins you’ve liked and saved.
15. Go to the Today tab in the upper-left corner to see trending ideas and topics relevant to your interests.
16. Click the Following tab to see the most recent pins from people and boards you follow, as well as recommendations for who to follow based on your interests.

How to Save a Pin From the Web

You are not limited to saving Pinterest pins.

If you’re surfing the web and come across something that would be ideal for your board, here’s how to add it.

1. On your Pinterest home page, click the plus icon in the lower-right corner.
2. Click the Get Our Browser Button or Create a Pin option.

You must be using Chrome, Firefox, or Edge to utilize the browser button.

3. If you chose the Get our browser button, go to the next screen and select Got it.
4. A + sign will appear in the browser toolbar. To install the browser extension, choose it and then Install.
5. Navigate to the website with the image you want to Pin, hover the mouse over it, and pick Pinterest Save (the Pinterest logo with the word Save next to it).
6. Select a board and click Save.
7. To avoid installing a browser button extension, click the plus symbol and then click Create a Pin.
8. Choose Save from site.
9. Enter the website URL and click the arrow to proceed.
10. Choose a picture and then Add to Pin.
11. Enter a title, choose a board from the drop-down option, and then click Save.

How to log into Pinterest on a mobile device

1. Launch the Pinterest app on your iOS or Android device.
2. If necessary, tap Log in.
3. Fill in your email address. If you’re using an Android phone, tap Continue before entering your password. On an iPhone, simply enter your password.
4. Select Log in.

On the login screen, enter your email address and password.

You can log in using your Facebook or Google account if you don’t want to remember a password.

If you have an iPhone, you may also use your Apple account to log in.

These options link your Pinterest account to those services, allowing you to log in with a single tap.

How to Log in Pinterest on a Computer

• Open a web browser and navigate to Pinterest.com.
• Click Log in at the upper right of the page.
• Enter your email and password.
• Select Log in.

Enter your email address and password on the login screen.

The Pinterest website may remember your prior account and simply ask for your password.

Click Not you? if you want to log into a different account.

Sign in with a different account.

You can log in using your Facebook or Google account if you don’t want to remember a password.

This links your Pinterest account to those services, allowing you to log in with a single click.

What to do if you are unable to login Pinterest

There are a few typical reasons why you might be unable to enter into your Pinterest account.

You misplaced or forgot the email address or password associated with your account.

If you can’t remember the email address you used to check in, go to the login page and click Forgot your password?

Enter your name or username and then search for your account in the list that appears.

If you see your account, click it, and Pinterest will send you an email with instructions on how to reset your password.

To change your password and log in, follow the instructions in the email.

If you don’t know your account’s email address, try typing your name and searching for your account in the results.

You misplaced or forgot your account’s password.

If you can’t remember your password, go to the login page and click Forgot your password?

Enter your email address and press the submit button.

Send an email with a password reset link.

Pinterest will send you an email with instructions on how to reset your password.

To change your password and log in, follow the instructions in the email.

Pinterest safeguarded your account from unauthorized activity.

If Pinterest detects odd activity on your account, the service may log out all devices and send you an email asking you to reset your password.

Follow the prompts to reset your password to log back in.

Pinterest has disabled your account.

If Pinterest believes you have broken the service’s community guidelines, you may be logged out and your account may be suspended temporarily or permanently.

More on Using Pinterest

Pinterest’s user interface is simple, straightforward, and easy to use.

Follow individual boards, change your Pinterest account settings, and more.

Follow Individual Boards

You may not wish to follow an account yet enjoy one of its boards.

If you wish to be notified when new Pins are added to a specific board, you may do so by following it:

• Choose the Pin that piques your curiosity.
• Select the board title near the bottom of the box. It’s Whole30 in this case.
• You are directed to the board’s page. To see new Pins added to this board, select Follow.

Explore Your Account Options

Here’s how to explore your account choices so you can simply manage your Pinterest admin functions.

• To see more options, select the drop-down arrow in the upper-right menu.

You’ll go through each of these alternatives in the next steps to see where they lead you.

• Add a new account brings you to a page where you can create a new Pinterest account or switch between existing ones.
• Create a free business account allows you to create a business account and run advertisements, view analytics, and more.
• Settings takes you to a screen where you can edit your account profile, upload a photo, alter account settings, select notification settings, see and modify privacy settings, enable two-factor authentication, and more.
• Tuning your home feed takes you to a screen where you can change your preferences and interests.
• Installing the [browser] app allows you to install an app that allows a Pinterest tab to operate in the background when using a Pinterest-optimized browser.
• Selecting Get Help opens the Pinterest Help Center.
• Clicking on terms and privacy displays the Pinterest privacy statement.
• Selecting Logging out will remove you from Pinterest.

View Your Pinterest Account Information

Here’s how to view your followers, who you’re following, and other information:

• If you have one, choose your account icon or profile image. When you choose Boards, you’ll see a list of your current boards.
• Under your name, pick followers to see who you’re following and following to see who you’re following.
• To rearrange your boards, click the Sort by icon.
• Click on the plus sign to add a new Pin or board.
• Click the Pin tab next to your name to view individual Pins.

Message Pinterest Followers and Friends

Because Pinterest is a social network, it’s simple to share ideas and opinions with your friends.

• To message pals, click the speech bubble symbol in the upper-right menu bar.
• Enter a name or search for a name or email address.
• Enter a message in the bottom message box and click the send icon.

See Notifications.

Pinterest sends you critical notifications in this section.

• Click on the notification icon (looks like a bell).
• You’ll receive notifications, such as board suggestions.

Download the Pinterest Mobile App

Take Pinterest with you wherever you go with its mobile apps for iOS and Android. Here are the essentials for getting started with the app, but take your time exploring and learning about all of its features.

• Download and install the Pinterest app for iOS or Android, then sign in.
• Enter your email address and password.

Alternatively, sign in with your Facebook, Google, or Apple account.

• Select if you want Pinterest to send you notifications.
• Select For You from the bottom menu’s Home tab to see Pins based on your interests and who you’re following.
• Click Today to see trending ideas and subjects of interest to you.
• Choose Following to see pins from people and boards that you follow.
• From the bottom menu, select Search to search for a subject, image, or person.
• Scroll through search possibilities or type a term into the top Search box.
• You’ll find alternatives to browse or shop that match your query.
• Tap any image that piques your curiosity to bring up a new screen.
• Tap the Follow button to follow the account.
• Save the image to a new or existing board by tapping Save.
• Select Visit to access the account or product’s website. If you see the View option, tap it to see more Pins like this.
• Tap the Send icon in the lower-left corner to send the Pin to a contact or through social media.
• Select Hide, Download, or Report from the More menu.

Why Should You Use Pinterest for Business?

Pinterest is a social networking site where people may get ideas and inspiration for their interests and hobbies.

Every concept is represented by a Pin, which is an image that Pinterest users can search for and save.

Pinterest is wonderful for boosting traffic and sales because pins can also connect back to websites.

Most crucially for businesses, Pins let users learn more about things they want to buy.

When using Pinterest for business, include a link to your website with each pin — this might be a blog post, an online store, or a company website.

When comparing Pinterest to Instagram, the ability to effortlessly add links distinguishes Pinterest as a great marketing tactic.

Adding links to pins makes it extremely simple for a Pinterest user to learn more about the Pin that has piqued their interest and maybe make a purchase.

Pinterest generates 3.8 times more sales than other platforms, and 87 percent of Pinners have made a purchase as a result of Pinterest.

However, when compared to Facebook and Instagram audiences, Pinterest’s 200 million monthly users may not be a social media powerhouse.

That is why it is critical to examine who is using Pinterest and whether this group corresponds to your company’s target demographic!

So, to begin, let’s take a closer look at Pinterest’s audience:

Pinterest is used by half of all millennials in the United States every month, and 66 percent of its global audience is female aged 25-54.

Pinterest’s most popular interest categories include fashion, food, auto, interiors, and travel, thus there are touch-points for a wide spectrum of consumers.

In terms of purchasing power, a recent Pinterest survey indicated that 93 percent of Pinners use Pinterest to plan purchases, and 40 percent of Pinners have a household income of $100,000 or more.

For businesses, that’s a large number of users who are ready, willing, and able to spend money depending on what they find on Pinterest.

If your target audience is on Pinterest and you haven’t included it in your company strategy, you could be passing up opportunities to reach out to new customers every time they check in!

Creating a Pinterest Business Profile

Are you ready to start pinning?

We’ll walk you through the entire process of creating your Pinterest for Business profile!

• How to Make a Business Pinterest Profile

If you already have a Pinterest personal profile, proceed to step 2 to learn how to convert your personal account to a business profile.

Simply follow these instructions to create a new Pinterest for Business profile:

If you have a personal profile, you must log out before creating a new account.

To do so, open the Pinterest desktop app and click the three dots in the top right-hand corner of the screen, then select ‘Log out.’

Then, navigate to Pinterest for Business and select “Join as a Business.”

Fill out facts about your business and the person who will maintain the account.

After that, simply read and accept Pinterest’s Terms of Service before clicking Create Account.

That’s all!

You are now ready to begin Pinning.

• Convert Your Personal Pinterest Account to a Pinterest for Business Profile

If you already have a personal account and wish to switch to a Pinterest for Business account, it’s simple!

First, access your profile.

Then, in the top right-hand corner of your screen, click the three-dot symbol and select “Upgrade your account.”

You can also convert to a Pinterest for Business account by clicking on this link.

You’ll need to fill out information about your company and who will be administering your account, and once you’ve finished, simply click “Done.”

After you’ve finished these steps, you’ll see all of the Pinterest for Business profile features, such as Pinterest Analytics and Pinterest Ads!

Connecting Your Pinterest Account to Your Subsequent Account

Did you know that Later has become a Pinterest Marketing Partner?

That means you can use the Later app to organize and schedule all of your Pinterest posts!

Setting up your Pinterest scheduling with Later can save you time while also ensuring that your visual content looks attractive and consistent.

After linking your Pinterest account, you can start scheduling, tracking, and improving your Pins!

Here’s how you can link your Pinterest account to Later:

To finalize the connection, select Pinterest and input your login details.

Before connecting your Pinterest account, make sure you’re in the proper Group if you have numerous Groups in your Later account!

Once you’ve selected the appropriate Group, click the Add icon at the top of your calendar.

Then, from the list of possibilities, choose “Pinterest.” If you haven’t previously checked in to Pinterest, it may prompt you to do so before connecting your profile.

And there you have it! With Later, you can start scheduling and automatically sharing your brand’s Pins to Pinterest in two simple steps.

FAQ

What is a Pinterest Rich Pin?

A Rich Pin is one that automatically gathers updated content from your website and displays it on Pinterest.

Rich Pins include additional text and bolded style, and they must include items, recipes, articles, or apps.

Rich Pins can be created by any Pinterest user by adding rich meta tags to their websites, validating the meta tags, and requesting for approval.

What exactly is a Pinterest impression?

Impressions are the number of times your Pins or adverts were seen by users.

Pinterest classifies your Pins based on the number of impressions.

Log in to your Pinterest business account and navigate to Analytics > Overview, where you can filter by device, date range, and more.

What is the purpose of Pinterest?

Pinterest is a visual search engine for ideas such as recipes, home and design inspiration, and more. With billions of Pins on Pinterest, you’ll never run out of ideas. Save your favorite Pins to boards to keep your ideas organized and easy to find.

Is the Pinterest app free?

Usage. Pinterest is a free website that requires registration before you can use it. The service is now available via a web browser as well as apps for iOS, Android, and Windows 10 PCs.

Can I use Pinterest pictures?

Except in exceptional circumstances, Pinterest does not own the rights to the photographs that users pin on the site. If necessary, seek permission from the image’s copyright holder before using it.

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